/* Layout: una sola historia vertical. Los círculos concéntricos de la marca hacen de hilo; cada bloque del brief es una "escena" que se fija y avanza con el scroll. */
:root{
  --paper:#FFF7F6; --fg:#1F1B1C; --muted:#5C5153; --blush:#FDE3E5; --card:#FDE3E5;
  --coral:#EC5F4B; --label:#B23A2B; --on-coral:#1F1B1C;
  --band:#1F1B1C; --band-fg:#FBEFEE; --band-muted:#BDB0B0; --band-card:#2D2728;
  --tile:#FFFFFF; --line:#EED3D5; --nav:rgba(255,247,246,.86);
  --display:'Poppins',ui-sans-serif,system-ui,sans-serif;
  --body:'Raleway','Avenir Next','Segoe UI',system-ui,sans-serif;
  --wrap:1180px;
}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]){
  --paper:#161314; --fg:#FBEFEE; --muted:#BFB1B1; --blush:#2A2223; --card:#251F20;
  --label:#F48C7A; --band:#0E0C0C; --band-card:#221D1E; --line:#3A3032; --nav:rgba(22,19,20,.86); color-scheme:dark}}
:root[data-theme="dark"]{
  --paper:#161314; --fg:#FBEFEE; --muted:#BFB1B1; --blush:#2A2223; --card:#251F20;
  --label:#F48C7A; --band:#0E0C0C; --band-card:#221D1E; --line:#3A3032; --nav:rgba(22,19,20,.86); color-scheme:dark}

*{box-sizing:border-box}
body{background:var(--paper);color:var(--fg);font-family:var(--body);font-size:17px;line-height:1.6;overflow-x:clip}
h1,h2,h3,p{margin:0}
h1,h2,h3{font-family:var(--display);line-height:1.08;text-wrap:balance;letter-spacing:-.02em}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:3px solid var(--coral);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
.eyebrow{font-family:var(--display);font-weight:600;font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:var(--label)}
.h2{font-size:clamp(34px,5vw,62px);font-weight:700}
.lead{font-size:clamp(18px,1.6vw,21px);color:var(--muted);max-width:60ch}
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--display);font-weight:600;font-size:16px;padding:14px 26px;border-radius:999px;text-decoration:none;background:var(--coral);color:var(--on-coral);transition:transform .2s}
.btn:hover{transform:translateY(-2px)}
.btn.ghost{background:transparent;border:2px solid currentColor;color:var(--fg)}
section{position:relative}
.band{background:var(--band);color:var(--band-fg)}
.band .eyebrow{color:#F48C7A}
.band .lead{color:var(--band-muted)}
.coral{background:var(--coral);color:var(--on-coral)}
.coral .eyebrow{color:var(--on-coral)}

/* ---------- nav ---------- */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:var(--nav);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;gap:28px;height:68px}
.nav .brand img{width:44px;height:44px}
.nav ul{display:flex;gap:24px;list-style:none;margin:0 auto 0 0;padding:0;font-family:var(--display);font-weight:500;font-size:15px}
.nav ul a{text-decoration:none;opacity:.8}.nav ul a:hover{opacity:1;color:var(--label)}
.nav .btn{padding:10px 20px;font-size:14px}
.prog{position:absolute;left:0;bottom:-1px;height:3px;background:var(--coral);width:calc(var(--sp,0)*100%)}
@media (max-width:860px){.nav ul{display:none}.nav .wrap{justify-content:space-between}}

/* ---------- rings (marca) ---------- */
.rings{position:relative;aspect-ratio:1;width:100%;max-width:100%}
.rings>div{position:absolute;inset:0;display:grid;place-items:center}
.rings i{display:block;border-radius:50%}
.r1 i{width:100%;height:100%;background:var(--blush)}
.r2 i{width:78%;height:78%;background:var(--paper)}
.r3 i{width:62%;height:62%;background:var(--coral)}
.r4 img{width:38%;border-radius:50%}

/* ---------- hero ---------- */
.hero{padding-block:clamp(48px,8vw,110px) 40px;overflow:hidden}
.hero .rings{overflow:visible}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center}
.hero h1{font-size:clamp(42px,6.4vw,86px);font-weight:800}
.hero h1 em{font-style:normal;color:var(--coral)}
.hero .copy{display:flex;flex-direction:column;gap:26px;min-width:0}
.hero .cta{display:flex;gap:14px;flex-wrap:wrap}
.hero .cities{font-size:15px;color:var(--muted);letter-spacing:.04em}
.hero .rings{width:min(560px,100%);justify-self:end}
@media (max-width:860px){.hero .wrap{grid-template-columns:1fr}.hero .rings{width:min(240px,64%);justify-self:center;order:-1}}

/* marquee clientes */
.marquee{border-block:1px solid var(--line);padding-block:22px;overflow:hidden;display:flex;flex-direction:column;gap:14px}
.marquee .lbl{text-align:center;font-family:var(--display);font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.mq{display:flex;gap:16px;width:max-content;animation:mq 50s linear infinite}
.mq span{background:var(--tile);border-radius:14px;width:150px;height:72px;display:grid;place-items:center;padding:12px 18px;flex:none}
.mq img{max-height:44px;width:auto;object-fit:contain}
.marquee:hover .mq{animation-play-state:paused}
@keyframes mq{to{transform:translateX(-50%)}}

/* ---------- origen (sticky) ---------- */
.stage{height:300vh}
.pin{position:sticky;top:68px;height:calc(100vh - 68px);height:calc(100svh - 68px);display:flex;align-items:center;overflow:hidden}
.origin .wrap{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;width:100%}
.origin .txt{display:flex;flex-direction:column;gap:22px;min-width:0}
.years{position:relative;min-height:340px;border-left:2px solid var(--line);padding-left:40px}
.yr{position:absolute;inset:0 0 0 40px;display:flex;flex-direction:column;justify-content:center;gap:12px;opacity:.0;transform:translateY(40px);transition:opacity .5s,transform .5s}
.yr.on{opacity:1;transform:none}
.yr b{font-family:var(--display);font-weight:800;font-size:clamp(90px,13vw,180px);line-height:.9;color:var(--coral);letter-spacing:-.04em}
.yr span{font-size:22px;max-width:22ch}
.dots{position:absolute;left:-7px;top:50%;transform:translateY(-50%);display:flex;flex-direction:column;gap:22px}
.dots i{width:12px;height:12px;border-radius:50%;background:var(--line);transition:background .3s}
.dots i.on{background:var(--coral)}
@media (max-width:860px){.origin .wrap{grid-template-columns:1fr;gap:28px}.years{min-height:230px}.origin .lead{font-size:16px}}

/* ---------- cifras ---------- */
.stats{padding-block:clamp(80px,10vw,140px)}
.stats .wrap{display:flex;flex-direction:column;gap:64px}
.sgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:48px 40px}
.stat b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(46px,6vw,80px);line-height:1;color:var(--coral);font-variant-numeric:tabular-nums;letter-spacing:-.03em}
.stat:nth-child(n+4) b{color:#F9B2A6}
.stat p{margin-top:10px;color:var(--band-muted);max-width:26ch}
.src{font-size:14px;color:var(--band-muted)}
@media (max-width:760px){.sgrid{grid-template-columns:1fr 1fr;gap:36px 20px}}

/* ---------- diferenciador ---------- */
.diff{padding-block:clamp(90px,12vw,170px);overflow:hidden}
.diff .wrap{display:flex;flex-direction:column;gap:30px}
.diff h2{font-size:clamp(46px,8.6vw,124px);font-weight:800;line-height:.98}
.diff p{font-size:clamp(18px,1.8vw,23px);max-width:56ch}
.ghostword{position:absolute;white-space:nowrap;font-family:var(--display);font-weight:800;font-size:clamp(120px,22vw,320px);line-height:1;color:rgba(255,255,255,.14);pointer-events:none;left:0}
.gw1{top:-30px;left:-60%}.gw2{bottom:-50px}

/* ---------- clientes (destacado) ---------- */
.clients.stage{height:260vh}
.clients .pin{flex-direction:column;justify-content:center;gap:clamp(18px,3vh,34px);align-items:stretch}
.clients .head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap}
.clients .head h2{max-width:15ch}
.clients .big{font-family:var(--display);font-weight:800;font-size:clamp(70px,10vw,150px);line-height:.85;color:var(--coral);letter-spacing:-.04em;text-align:right}
.clients .big small{display:block;font-size:16px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-top:10px}
.rows{display:flex;flex-direction:column;gap:clamp(12px,2vh,20px)}
.row{display:flex;gap:18px;width:max-content;padding-left:max(20px,env(safe-area-inset-left,0px))}
.row.a{transform:translate3d(calc(var(--p,0) * var(--dist,0px)),0,0)}
.row.b{transform:translate3d(calc((1 - var(--p,0)) * var(--dist,0px)),0,0)}
.tile{flex:none;width:clamp(170px,19vw,270px);height:clamp(96px,15vh,140px);background:var(--tile);border-radius:22px;display:grid;place-items:center;padding:18px 26px;box-shadow:0 1px 0 var(--line)}
.tile img{max-height:72%;max-width:100%;width:auto;object-fit:contain}
.tile.you{background:var(--coral);font-family:var(--display);font-weight:700;font-size:22px;color:var(--on-coral);text-decoration:none;text-align:center}
.also{font-size:15px;color:var(--muted)}
.also b{color:var(--fg);font-weight:600}

/* ---------- servicios ---------- */
.svc{padding-block:clamp(90px,10vw,150px)}
.svc .wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:start}
.svc .side{position:sticky;top:120px;display:flex;flex-direction:column;gap:22px}
.svc .list{display:flex;flex-direction:column}
.svc article{display:grid;grid-template-columns:64px 1fr;gap:18px;padding-block:30px;border-top:1px solid var(--line)}
.svc article:last-child{border-bottom:1px solid var(--line)}
.svc .n{font-family:var(--display);font-weight:700;color:var(--coral);font-size:15px;padding-top:6px}
.svc h3{font-size:clamp(22px,2.2vw,28px);font-weight:700;margin-bottom:6px}
.svc p{color:var(--muted)}
.ways{background:var(--blush)}.ways article{grid-template-columns:132px 1fr}.ways .n{font-size:clamp(26px,2.6vw,34px);font-weight:800;padding-top:0;line-height:1.1;font-variant-numeric:tabular-nums}.ways article,.ways article:last-child{border-color:rgba(178,58,43,.18)}
@media (max-width:520px){.ways article{grid-template-columns:1fr;gap:6px}}
@media (max-width:860px){.svc .wrap{grid-template-columns:1fr;gap:28px}.svc .side{position:static}}

/* ---------- tecnología ---------- */
.tech{padding-block:clamp(90px,10vw,150px);overflow:hidden}
.tech .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.tech .txt{display:flex;flex-direction:column;gap:24px;min-width:0}
.tech .ally{display:flex;align-items:center;gap:16px;color:var(--band-muted);font-size:15px}
.tech .ally img{width:64px;height:64px;border-radius:12px}
.tgrid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.tgrid div{background:var(--band-card);border-radius:20px;padding:26px;display:flex;flex-direction:column;gap:8px}
.tgrid h3{font-size:20px;font-weight:600}
.tgrid p{color:var(--band-muted);font-size:16px}
.tgrid div:nth-child(2),.tgrid div:nth-child(4){transform:translateY(36px)}
@media (max-width:860px){.tech .wrap{grid-template-columns:1fr}.tgrid{grid-template-columns:1fr}.tgrid div:nth-child(n){transform:none}}

/* ---------- casos ---------- */
.cases-intro{padding-block:clamp(90px,10vw,140px) 40px;overflow:hidden}
.cases-intro .wrap{display:flex;flex-direction:column;gap:20px}
.cases-intro h2{font-size:clamp(56px,10vw,150px);font-weight:800;line-height:.92}
.case{border-top:1px solid var(--line)}
.case .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start}
.case .left{position:sticky;top:68px;min-height:calc(100vh - 68px);display:flex;flex-direction:column;justify-content:center;gap:24px;padding-block:40px}
.case .no{font-family:var(--display);font-weight:700;letter-spacing:.14em;text-transform:uppercase;font-size:14px;color:var(--label)}
.case .kpi b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(84px,11vw,160px);line-height:.88;color:var(--coral);letter-spacing:-.04em}
.case .kpi span{display:block;margin-top:12px;font-family:var(--display);font-weight:600;font-size:19px;max-width:24ch;line-height:1.35}
.logos{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.logos span{background:var(--tile);border-radius:16px;height:84px;padding:14px 22px;display:grid;place-items:center;box-shadow:0 0 0 1px var(--line)}
.logos img{max-height:54px;width:auto}
.logos .plus{font-family:var(--display);font-weight:700;font-size:26px;color:var(--coral);background:none;box-shadow:none;padding:0}
.case .right{display:flex;flex-direction:column;padding-block:12vh}
.case h3.t{font-size:clamp(30px,3.6vw,48px);font-weight:700;margin-bottom:8vh}
.beat{min-height:44vh;display:flex;flex-direction:column;gap:12px;justify-content:center}
.beat h4{margin:0;font-family:var(--display);font-weight:700;font-size:14px;letter-spacing:.2em;text-transform:uppercase;color:var(--label)}
.beat p{font-size:clamp(19px,1.8vw,23px);line-height:1.55;max-width:44ch}
.chips{display:flex;gap:10px;flex-wrap:wrap}
.chips span{background:var(--blush);border-radius:999px;padding:8px 16px;font-family:var(--display);font-weight:600;font-size:15px}
.bars{display:flex;flex-direction:column;gap:18px;max-width:560px}
.bars div{display:flex;flex-direction:column;gap:6px}
.bars label{font-family:var(--display);font-weight:600;font-size:16px}
.bars .track{display:flex;align-items:center;gap:14px}
.bars .fill{height:22px;border-radius:999px;background:var(--coral);width:calc(var(--w) * 1%);transition:width 1.1s cubic-bezier(.2,.7,.2,1)}
.js .bars:not(.in) .fill{width:6%}
.bars .track b{font-family:var(--display);font-weight:800;font-size:24px;color:var(--label);font-variant-numeric:tabular-nums}
.pct{display:grid;grid-template-columns:1fr 1fr;gap:12px;max-width:560px}
.pct div{background:var(--blush);border-radius:16px;padding:16px 18px;display:flex;gap:14px;align-items:center}
.pct b{font-family:var(--display);font-weight:800;font-size:28px;color:var(--label)}
.pct span{font-size:15px;line-height:1.35}
.eds{display:flex;gap:10px;flex-wrap:wrap}
.eds span{border:1px solid var(--line);border-radius:12px;padding:8px 14px;font-size:15px}
.eds b{font-family:var(--display)}
.eds .next{background:var(--fg);color:var(--paper);border-color:var(--fg)}
@media (max-width:860px){.case .wrap{grid-template-columns:1fr;gap:0}.case .left{position:static;min-height:0;padding-block:56px 10px}.case .right{padding-block:10px 60px}.beat{min-height:0;padding-block:22px}.case h3.t{margin-bottom:10px}.pct{grid-template-columns:1fr}}

/* ---------- trayectoria ---------- */
.traj.stage{height:240vh}
.traj .wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center;width:100%}
.traj .txt{display:flex;flex-direction:column;gap:20px;min-width:0}
.traj .count{font-family:var(--display);font-weight:800;font-size:clamp(110px,15vw,220px);line-height:.85;color:var(--coral);letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.chart{display:flex;flex-direction:column;gap:10px}
.cols{display:grid;grid-template-columns:repeat(11,1fr);gap:clamp(6px,1vw,14px);align-items:end;height:min(46vh,380px)}
.col{display:flex;flex-direction:column;justify-content:flex-end;align-items:center;gap:6px;height:100%}
.col b{font-family:var(--display);font-weight:700;font-size:clamp(12px,1.3vw,16px);color:var(--label);opacity:var(--o,1);font-variant-numeric:tabular-nums}
.col i{display:block;width:100%;border-radius:8px 8px 3px 3px;background:var(--coral);height:calc(var(--v) / 80 * 100%);transform-origin:bottom;transform:scaleY(var(--s,1))}
.col:last-child i{background:var(--fg)}
.axis{display:grid;grid-template-columns:repeat(11,1fr);gap:clamp(6px,1vw,14px);text-align:center;font-size:14px;color:var(--muted);font-variant-numeric:tabular-nums}
.topics{padding-block:20px clamp(90px,10vw,140px)}
.topics .wrap{display:flex;flex-direction:column;gap:30px}
.tp{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.tp div{background:var(--card);border-radius:20px;padding:26px;display:flex;flex-direction:column;gap:10px}
.tp h3{font-size:20px;font-weight:700;display:flex;gap:12px;align-items:baseline}
.tp h3 b{color:var(--coral);font-size:30px;font-weight:800}
.tp p{color:var(--muted);font-size:16px}
.countries{display:flex;flex-wrap:wrap;gap:10px 24px;align-items:center;background:var(--band);color:var(--band-fg);border-radius:20px;padding:20px 28px;font-family:var(--display);font-weight:600;font-size:18px}
.countries small{color:#F48C7A;letter-spacing:.2em;font-size:13px}
.countries span::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--coral);margin-right:8px;vertical-align:middle}
@media (max-width:860px){.traj .wrap{grid-template-columns:1fr;gap:20px}.traj .count{font-size:96px}.cols{height:30vh}.tp{grid-template-columns:1fr}}

/* ---------- estudios (horizontal) ---------- */
.studies.stage{height:280vh;background:var(--blush)}
.studies .pin{flex-direction:column;align-items:stretch;justify-content:center;gap:40px}
.track{display:flex;gap:20px;width:max-content;padding-left:max(20px,env(safe-area-inset-left,0px));transform:translate3d(calc(var(--p,0) * var(--dist,0px)),0,0)}
.study{flex:none;width:clamp(250px,24vw,320px);min-height:260px;background:var(--paper);border-radius:22px;border-top:8px solid var(--coral);padding:28px;display:flex;flex-direction:column;gap:14px}
.study b{font-family:var(--display);font-weight:800;font-size:40px;color:var(--label);font-variant-numeric:tabular-nums}
.study h3{font-size:22px;font-weight:700;line-height:1.2}
.studies .foot{color:var(--muted)}

/* ---------- premios ---------- */
.awards{padding-block:clamp(90px,10vw,140px)}
.awards .wrap{display:flex;flex-direction:column;gap:40px}
.agrid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px}
.agrid div{background:var(--card);border-radius:20px;padding:16px 16px 22px;display:flex;flex-direction:column;gap:10px}
.agrid .lg{background:var(--tile);border-radius:14px;height:110px;display:flex;align-items:center;justify-content:center;gap:10px;padding:12px}
.agrid .lg img{max-height:70px;max-width:48%;width:auto}
.agrid .lg img:only-child{max-width:85%}
.agrid h3{font-size:18px;font-weight:700}
.agrid p{font-size:15px;color:var(--muted)}
.founder{display:flex;gap:28px;align-items:center;background:var(--band);color:var(--band-fg);border-radius:22px;padding:28px 34px;flex-wrap:wrap}
.founder b{font-family:var(--display);font-weight:800;font-size:56px;color:var(--coral);line-height:1}
.founder p{font-size:19px;max-width:60ch}
@media (max-width:960px){.agrid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.agrid{grid-template-columns:1fr}}

/* ---------- tendencias ---------- */
.trends{padding-block:0 clamp(90px,10vw,140px)}
.trends .wrap{display:flex;flex-direction:column;gap:36px}
.tr{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.tr div{border-radius:22px;padding:28px;display:flex;flex-direction:column;gap:10px;background:var(--card)}
.tr div.c{background:var(--coral);color:var(--on-coral)}
.tr div.k{background:var(--band);color:var(--band-fg)}
.tr div.k p{color:var(--band-muted)}
.tr h3{font-size:22px;font-weight:700}
.tr p{font-size:16px}
.tr div:not(.c):not(.k) p{color:var(--muted)}
.tr .ix{font-family:var(--display);font-weight:800;font-size:14px;letter-spacing:.12em;opacity:.7}
.trends .q{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.4vw,30px)}
.trends .q a{color:var(--label)}
@media (max-width:860px){.tr{grid-template-columns:1fr}}

/* ---------- contacto ---------- */
.contact{padding-block:clamp(90px,10vw,150px);overflow:hidden}
.contact .wrap{display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:center}
.contact .txt{display:flex;flex-direction:column;gap:34px;min-width:0}
.contact h2{font-size:clamp(44px,6.4vw,92px);font-weight:800;line-height:.98}
.people{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.people h3{font-size:20px;font-weight:700}
.people p{font-size:16px;user-select:all}
.people p.role{user-select:auto}
.contact .btn{background:var(--on-coral);color:#FFF7F6}
.contact .mail{font-family:var(--display);font-weight:700;font-size:20px;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px;text-decoration-color:rgba(31,27,28,.35)}
.contact .mail:hover{text-decoration-color:currentColor}
.contact .rings .r1 i{background:rgba(255,255,255,.35)}
.contact .rings .r2 i{background:#FFF7F6}
.contact .rings .r3 i{background:#1F1B1C}
@media (max-width:860px){.contact .wrap{grid-template-columns:1fr}.contact .rings{width:min(280px,70%);justify-self:center}.people{grid-template-columns:1fr}}
footer{padding-block:28px;font-size:14px;color:var(--muted)}
footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}

/* parallax y movimiento reducido */
[data-speed]{will-change:transform}
.rm .stage{height:auto}.rm .pin{position:static;height:auto;padding-block:90px}
.rm .row,.rm .track{transform:none;flex-wrap:wrap;width:auto}
.rm .yr{position:static;opacity:1;transform:none;margin-bottom:20px}.rm .years{min-height:0}
.rm .mq{animation:none;flex-wrap:wrap;width:auto;justify-content:center}
@media (prefers-reduced-motion:reduce){.mq{animation:none}*{transition:none!important}}